Social media gives business owners powerful tools for reaching thousands of prospects and clients at the click of a mouse. However, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable return on investment.
Whether you're active in social media or not, you already have a presence there. Customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites like Facebook, Yelp, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, and Google+.
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